Where Social Media Was Used for Good During COVID-19

How has your social media feed felt lately? Can you easily picture a bunch of arguments and name calling? Us too. Tensions are high, and it can be tough to navigate all the conflict on social media. Here at BrandGlue, our team is tuned in to social media every single day. And while the conversations…

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5 Ways Social Media Defies Traditional Design Rules

With over a decade of design experience , I’ve worked on a variety of projects across a number of industries—from whitepapers to posters to brochures. While it’s true that each medium will command its own set of best practices, when it comes to social media, it’s possible that the standard set of…

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How to Maximize Video Content Across Your Social Networks

Surely, you’ve noticed it: The social media trend of 2017 — and 2018 — is video. Video content continues to be increasingly important to social media algorithms. With the average person watching more than an hour and a half of video content each day, how can you ensure your video content is…

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Your Social Channels Deserve Better: 5 Tips for Creating Riveting Content

Does anyone care what you post on your social channels? Your first response is probably, “Of course they care! That’s why I’m posting.” But take a second and think about it. Is your target audience captivated by your Facebook feed? Do your Twitter notifications explode with comments and retweets of…

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6 Social Campaigns That Will Pull on Your Emotions

What makes an ad have the power to move someone to action? A great ad is able to go past the surface level of selling a "product" and hit the audience where they feel it most - the heart strings. More and more companies are realizing the benefits of having human-centered advertising strategies . We…

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