Leading up to Enterprise Connect 2019, we crafted a plan combining organic and paid social efforts to increase awareness of PGi’s booth/presence at the event as well as drive requests for one-on-one onsite meetings. Organically, we posted consistently for the ~6 weeks leading up to the event, driving web/social traffic to a specific landing page created by PGi for the event (which included a form to sign up for an onsite meeting); social posts tested a variety of messaging, graphics and gifs. Each post also included the event hashtag as well as PGi’s booth information.
Paid ads support our organic efforts by specifically targeting the following audiences in the ~4 weeks leading up to the event:
In addition, we also targeted people currently in the geographic area of the event (Orlando) during the week of the conference.
Like with our organic efforts, our paid ads also tested a variety of messaging, graphics and gifs; each ad included the event hashtag as well as PGi’s booth information and drove traffic to the event-specific landing page to sign up for an onsite meeting.