Category: Case Studies
Our Key Takeaways from Social Media Examiner’s 2020 Report
There are a couple of social media news outlets we regularly monitor, and Social Media Examiner is one of them. Their 2020 Social Media Marketing Industry Report is a must-see, and we would definitely recommend you download and read it for yourself. In this year’s report, Michael Stelzner and…
BrandGlue Client Infographic: Are You at Risk for Identity Theft?
Did you know that 14% of Americans have been the victim of identity theft? Whether from stolen credit cards, bank accounts or personal information, cleaning up the mess with the banks will take hours, not to mention wreaks havoc on your credit score. The easiest way to deal with identity theft is…
Jackson Kayak: Navigating the Rapidly Changing Waters of Social Media
When Eric Jackson of Jackson Kayak first came to us, his dilemma was this: he had a great story to tell and an awesome product, but felt their social presence was a ways behind their competition. So with that, Eric and his team handed over the reigns and tasked our team at BrandGlue with building…
Phoenix Suns Case Study: Actionable tips to help with Facebook engagement
When the Phoenix Suns came to us, it was off-season. And not only was it off-season, but the NBA lockout was fast approaching. Usually we have a few months to rock our client’s fan pages, but this time, we had 30 days. We had to work fast. We set some goals, the main over-arching one being to “Test…
A Social Media Case Study with REAL Data: 10 Facebook Marketing Tips for a B2B Fan Page
Social media case studies have gotten more and more buzz (and ensuing negativity) as marketers have sought to prove the value of a Facebook fan page or Twitter account. Afterall, who doesn't want to show how their Facebook ad spend or hiring of a social media agency moved the bottom line? Every CMO…