Over the years, more social media interactions have been happening in private channels. Why is this exactly? It could be that people have just had enough of the back and forth or politics that can come with public posting. Earlier this year, Meta noticed this trend and quickly rolled out their…

In today’s challenging economic climate, marketers are increasingly recognizing the importance of comprehending and measuring their marketing investments. Recently, one of the largest ad powerhouses, Meta, teamed up with Nielsen to conduct a study on the dynamics of advertising impact, both in the…

Earlier this year, our team did a deep dive into as many social media management tools as we could find (no, really, about 15 of them) with the goal of finding the top contenders out there for our clients. At BrandGlue, our social media services span a wide range of clients. Therefore, we need a…

LinkedIn has gained a lot of traction in recent years for B2B marketers. With thousands of people signing up to the platform every day, there’s a lot of potential to reach the audience you want. Fun fact: as far back as 2019, our team was talking about the amazing opportunities for B2B marketers on…

Twitter unveiled a major update back in April. After raising the Tweet character count from 280 to 4,000 back in February for Twitter Blue subscribers, the platform again increased the character count to 10,000 in length , with new bold and italic text formatting options. Twitter Chief Elon Musk…