In the ever-evolving landscape of B2B marketing, 2024 is poised to be a year of transformation. Disruptions, amplified by factors like the pandemic and rapid technological advances, have reshaped how B2B buyers interact with vendors and how complex sales unfold. As marketers grapple with increasing…
In today's digital landscape, a well-structured content marketing funnel is the cornerstone of any successful online marketing strategy. It's the roadmap that takes potential customers from first discovering your brand to becoming loyal advocates. And in this journey towards conversion and retention…
Over the years, more social media interactions have been happening in private channels. Why is this exactly? It could be that people have just had enough of the back and forth or politics that can come with public posting. Earlier this year, Meta noticed this trend and quickly rolled out their…
In today’s challenging economic climate, marketers are increasingly recognizing the importance of comprehending and measuring their marketing investments. Recently, one of the largest ad powerhouses, Meta, teamed up with Nielsen to conduct a study on the dynamics of advertising impact, both in the…
Earlier this year, our team did a deep dive into as many social media management tools as we could find (no, really, about 15 of them) with the goal of finding the top contenders out there for our clients. At BrandGlue, our social media services span a wide range of clients. Therefore, we need a…