With Facebook now offering more than 11 different campaign objectives , and LinkedIn recently adding more objectives to their advertising dashboard, it can sometimes be tricky to know which one will make your campaign the most successful. Before jumping right into the ad dashboard to begin…

It’s no secret that organic reach has declined across all social platforms over recent years. Common sense would tell you that a simple way to combat that fact is to simply post more often. However, doing so can actually hinder your page’s performance. Here are three ways that social media managers…

It can be hard to cut through the clutter and make a big splash with social media campaigns. There is more newsfeed competition than ever, which gives added pressure for brands to get truly creative and innovative with social content. But, sometimes, you just never know if your brilliant idea is…

Video continues to be one of the most effective forms of digital marketing. It’s engaging, memorable, and tells a story more easily than static content. On social media, video averages 48% more views and 1200% more shares than images and Cisco estimates that by 2022, online videos will make up…

A picture is worth 1,000 words, but according to Dr. James McQuivey, a video is worth 1.8 million words . It’s no wonder video posts have been exploding across social media over the past few years! And there’s no sign of videos slowing down (pun intended). However, not all video is created equally…