With so many social media platforms available, it can be overwhelming to come up with strategies that will increase your brand’s followers on each social network. To help you out, we’ll focus today on the second-largest social outlet that we’re all familiar with -- Instagram . With over 1 billion…

As the world of digital marketing continues to evolve, there’s one thing that is always consistent -- the measurement of success of one's efforts. Whether you are running a campaign or just evaluating your content strategy on a specific platform, it’s always important to analyze the results. For…

With Facebook now offering more than 11 different campaign objectives , and LinkedIn recently adding more objectives to their advertising dashboard, it can sometimes be tricky to know which one will make your campaign the most successful. Before jumping right into the ad dashboard to begin…

It’s no secret that organic reach has declined across all social platforms over recent years. Common sense would tell you that a simple way to combat that fact is to simply post more often. However, doing so can actually hinder your page’s performance. Here are three ways that social media managers…

It can be hard to cut through the clutter and make a big splash with social media campaigns. There is more newsfeed competition than ever, which gives added pressure for brands to get truly creative and innovative with social content. But, sometimes, you just never know if your brilliant idea is…