This is the Type of Content Social Media Users Trust

“Hey you! Buy our product. Who am I? It doesn’t matter. This thing is really cool, and will change your life, buy it now.” All too often this is how marketers choose to pedal their products, and all too often the user just strolls right on by. I have to shake my head scrolling through my social…

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Mid-Year Round-Up: Major Social Media Changes of 2020 So Far

It’s been a doozy of a year, folks. We knew some interesting things would go down with it being an election year. But I must admit I did not expect COVID-19 and the Black Lives Matter movement to join the roiling conversations on social media! Here’s a recap of what we have noticed in the major…

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Our Key Takeaways from Social Media Examiner’s 2020 Report

There are a couple of social media news outlets we regularly monitor, and Social Media Examiner is one of them. Their 2020 Social Media Marketing Industry Report is a must-see, and we would definitely recommend you download and read it for yourself. In this year’s report, Michael Stelzner and…

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4 Ways to Optimize Facebook Dynamic Ads

Sometimes it’s fun to remember the good ‘ole days of Facebook, when you’d push out an organic post for a brand and it’d garner 100 likes in an hour. While this still definitely happens, it is no longer the norm like it was ten years ago. Today, it’s a pay to play game, and being a Facebook ads…

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Is Newsfeed Optimization Dead?

If you’re a social media junkie or marketer, you’ve probably heard the term “newsfeed optimization” (NFO). The term refers to the practice of trying to gain a visibility advantage in Facebook’s newsfeed, which launched nearly 10 years ago. In fact, the team at BrandGlue owes much of our early…

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