Social media ads are a great avenue for B2B marketers, and the targeting options on various social platforms are becoming more clever by the day. LinkedIn has made major upgrades in the past few years to their ads platform to help marketers (see more in our blog post: Is LinkedIn the new Facebook…

Trying to stand out in the social sphere can leave social media managers burned out! Wracking your brain for how to keep your next social ads campaign fresh? We’ve rounded up a few of the best trends of 2022 to help up your creative ante. Check them out:   Trend 1: Video Killed the Traditional…

“Hey you! Buy our product. Who am I? It doesn’t matter. This thing is really cool, and will change your life, buy it now.” All too often this is how marketers choose to pedal their products, and all too often the user just strolls right on by. I have to shake my head scrolling through my social…

It’s been a doozy of a year, folks. We knew some interesting things would go down with it being an election year. But I must admit I did not expect COVID-19 and the Black Lives Matter movement to join the roiling conversations on social media! Here’s a recap of what we have noticed in the major…

There are a couple of social media news outlets we regularly monitor, and Social Media Examiner is one of them. Their 2020 Social Media Marketing Industry Report is a must-see, and we would definitely recommend you download and read it for yourself. In this year’s report, Michael Stelzner and…