In today's digital landscape, a well-structured content marketing funnel is the cornerstone of any successful online marketing strategy. It's the roadmap that takes potential customers from first discovering your brand to becoming loyal advocates. And in this journey towards conversion and retention…

After releasing its guide to Instagram ad formats earlier this year, Meta just dropped a new cheat sheet for Facebook ad formats . From image ads, to engaging videos, to dynamic carousels, this guide takes you through all the diverse range of ad formats available on the platform and how they can…

In today’s challenging economic climate, marketers are increasingly recognizing the importance of comprehending and measuring their marketing investments. Recently, one of the largest ad powerhouses, Meta, teamed up with Nielsen to conduct a study on the dynamics of advertising impact, both in the…

Social media ads are a great avenue for B2B marketers, and the targeting options on various social platforms are becoming more clever by the day. LinkedIn has made major upgrades in the past few years to their ads platform to help marketers (see more in our blog post: Is LinkedIn the new Facebook…

Trying to stand out in the social sphere can leave social media managers burned out! Wracking your brain for how to keep your next social ads campaign fresh? We’ve rounded up a few of the best trends of 2022 to help up your creative ante. Check them out:   Trend 1: Video Killed the Traditional…