Google added platform properties to Search Console, which means social teams can finally see the exact search queries sending people to their Instagram, TikTok, X, and YouTube posts. We break down what the data covers, what it leaves out, and how we'd use it for client reporting. We also tackle the…

This blog summarizes the major social news and updates that took place in September 2026. From LinkedIn ranking comments based on relevance to help weed out AI slop to the launch of Meta One and what that means for brands to being able to add a tagged post to a brand’s Instagram grid, it was another…

This blog summarizes the major social news and updates that took place in August 2026. From LinkedIn relaying the ideal audience size for paid campaigns to advertisers no longer able to manually control placements for ads on Meta to Instagram launching auto-generated responses to comments, it was…

This blog summarizes the major social news and updates that took place in July 2026. From LinkedIn introducing new creative tools to AI content flooding social platforms (including LinkedIn) to Meta launching Muse Image to private ‘likes’ being tested on Threads, it was another busy month in the…

This blog summarizes the major social news and updates that took place in June 2026. From LinkedIn announcing collaborative posts to the launch of Instagram Plus to Meta releasing integrated booking for lead ads, it was another busy month in the social sphere. Read on to stay in-the-know…