There is a lot going on out there in the social sphere.

This blog summarizes the major social news and updates that took place in January 2025. From improved ad attribution on LinkedIn to new Advantage+ AI features on Meta to a dedicated video tab launching on X, there were a number of updates that happened last month. Read on to stay in-the-know as we…

Simply put, executives who aren’t leveraging social media are leaving opportunities on the table. Social media isn’t just for selfies or viral dance trends anymore. It’s become a powerful tool for leadership, communication, and driving business results. The best part? You just need to be authentic…

This blog summarizes the major social news and updates that took place in December 2024. From new, larger videos displayed in-stream on LinkedIn to a round-up of Meta ad changes to being able to pay for engagement on Instagram, there were a number of updates that got squeezed into the last month of…

The month of November brought a variety of updates across social media. From new ad product updates on LinkedIn to restrictions on custom audiences on Meta to follower engagement data on X, there have been updates across all major platforms. Let’s dig into the top updates and trends for B2B social…

As we head into 2025, one thing’s clear—social media isn’t just a platform anymore. Not to be cheesy, but if used correctly, it’s the heartbeat of how businesses connect with customers. To stay ahead, brands will need to rethink their approach and engage in ways that feel authentic and personal…