There is a lot going on out there in the social sphere.

The month of November brought a variety of updates across social media. From new ad product updates on LinkedIn to restrictions on custom audiences on Meta to follower engagement data on X, there have been updates across all major platforms. Let’s dig into the top updates and trends for B2B social…

As we head into 2025, one thing’s clear—social media isn’t just a platform anymore. Not to be cheesy, but if used correctly, it’s the heartbeat of how businesses connect with customers. To stay ahead, brands will need to rethink their approach and engage in ways that feel authentic and personal…

Today, it’s not enough for your business to create content that sits passively: we need content that’s made to move. Aligning your teams to create social-first content is critical for brands aiming to engage audiences on a deeper level. I've seen firsthand how designing with shareability in mind…

Dark social might sound mysterious, but it’s simply the hidden side of social media that happens in private channels like discussion forums, DMs, messaging apps, email, and so on. Unlike the public platforms we’re used to, these social activities are hard to track, making it tricky for marketers to…

Although the summer months are often slower when it comes to platform changes, the month of July brought a variety of updates across social media. From new AI integrations to updated video tools to profile verification, there have been updates across all major platforms. Let’s dig into the top…