There is a lot going on out there in the social sphere.
Here's what we've got to say about it.
The Power of Shareability: A Social-First Content Strategy and Why You Need One
Today, it’s not enough for your business to create content that sits passively: we need content that’s made to move. Aligning your teams to create social-first content is critical for brands aiming to engage audiences on a deeper level. I've seen firsthand how designing with shareability in mind…
Dark Social for B2B: What Is It & How To Leverage It
Dark social might sound mysterious, but it’s simply the hidden side of social media that happens in private channels like discussion forums, DMs, messaging apps, email, and so on. Unlike the public platforms we’re used to, these social activities are hard to track, making it tricky for marketers to…
The Buzz from BrandGlue: July 2024
Although the summer months are often slower when it comes to platform changes, the month of July brought a variety of updates across social media. From new AI integrations to updated video tools to profile verification, there have been updates across all major platforms. Let’s dig into the top…
The Buzz from BrandGlue: June 2024
Welcome to The Buzz from BrandGlue, your new monthly roundup of the latest updates in B2B social media marketing! Each month, we will curate the biggest, boldest, and most critical developments in the social media landscape to keep you informed and engaged. From platform launches and feature updates…
Mastodon Social Media Marketing 101: Should Your B2B Business Create Its Own Server?
As social media continues to evolve, Mastodon has emerged as a unique, decentralized platform gaining traction across the internet and among businesses. But is it the right fit for your B2B marketing strategy? Let's explore the benefits and challenges of Mastodon, and whether creating your own…