Threads and X are battling for the public conversation space. Here’s how to decide which platform deserves your brand’s time and energy. There was a time when social platforms had clear roles. Facebook was for friends, Instagram for aesthetics, Twitter (now X) for real-time conversation, and…

BrandGlue breaks down why B2B event season is the perfect time to show up on social, with tips for creating intentional, engaging content that goes beyond the booth. Ah, yes, B2B event season. The expo halls are booked, swag is shipped, and someone on your team is triple-checking if the demo still…

If there’s one thing we know at BrandGlue, it’s that the B2B social sphere is full of various strategies, and well… hot takes. Our team of seasoned social pros decided to spill a few of theirs. Buckle up because these aren’t your average "post more on LinkedIn" tips. These are some of our bold takes…

Dropping social media engagement can be frustrating, but with the right strategy, analyzing performance, refining content, and building community, you can reignite interactions and keep your audience engaged. Here’s how.   If you've noticed a drop in engagement across your social media channels, don…

Spring is the perfect time to refresh your social media channels. BrandGlue’s guide walks you through easy steps to optimize profiles, paid campaigns, and boost engagement for a stronger online presence. Spring is in the air, which means it’s the perfect time to dust off your social channels and…