Tips

May
22

3 Common Social Media Marketing Mistakes (and How to Avoid Them)

by Michelle Heathers on May 22, 2019
3 Common Social Media Marketing Mistakes (and How to Avoid Them)

One tricky thing about social media marketing is that there often isn’t one “end-all-be-all” solution to achieve your goals. It’s all about testing, learning and optimizing future content. However, before you can implement any social media strategy, there are a few fundamentals you must absolutely get right before beginning. As the old saying goes, “don’t […]

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Apr
24

3 Campaign Steps to Take Before Contacting Social Media Influencers

by Michelle Heathers on April 24, 2019
3 Campaign Steps to Take Before Contacting Social Media Influencers

Love it or hate it, social media marketing using influencers is here to stay. Spam or “fake” influencers aside, this method of marketing can be extremely valuable for brands, helping to extend their reach, build rapport with new audiences, and ultimately increase sales and revenue. As the marketing industry has evolved, influencer marketing has changed, […]

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Mar
20

4 of the Biggest Social Media Monitoring Mistakes

by Zach Welch on March 20, 2019
4 of the Biggest Social Media Monitoring Mistakes

Conversations on social media happen 24/7. With so many conversations taking place online every day, your social media presence matters, which makes social media monitoring crucial for your brand’s success. Are you equipped to manage and engage with these conversations? There are several key social media monitoring mistakes that could be causing you to miss […]

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