Tips

Nov
06

Are Facebook Watch and IGTV Worth the Marketing Energy?

by Zach Welch on November 6, 2019

Video continues to be one of the most effective forms of digital marketing. It’s engaging, memorable, and tells a story more easily than static content. On social media, video averages 48% more views and 1200% more shares than images and Cisco estimates that by 2022, online videos will make up more than 82% of all […]

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Oct
09

How to Get Maximum Engagement with Facebook Videos

by Zach Welch on October 9, 2019

A picture is worth 1,000 words, but according to Dr. James McQuivey, a video is worth 1.8 million words. It’s no wonder video posts have been exploding across social media over the past few years! And there’s no sign of videos slowing down (pun intended)… However, not all video is created equally. A good marketer […]

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Sep
25

3 Tips to Make Your Social Media Strategy Mobile-First

by Zach Welch on September 25, 2019

Unless you’ve been living under a rock for the past decade, you know that mobile device usage is rapidly increasing. And with that comes the increase of people using their devices to access social media apps. While this is likely no surprise, the below stats show just how sharp the mobile curve is getting.  Did […]

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Sep
12

How to Increase Employee Engagement on Social Media

by Michelle Heathers on September 12, 2019

Employees are a company’s best asset. Their dedication and loyalty is what makes your business successful, and collectively they have the power to ensure your company’s social media presence continues to flourish. Long gone are the days of discouraging social media activity while at work. Yes, there should be clear social media policies in place, […]

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Aug
28

Is LinkedIn the New Facebook?

by Michelle Heathers on August 28, 2019

I’ve been in the B2B social media industry for nearly a decade, which means I’ve been up close and personal with LinkedIn and Company Page features pretty much as long as they’ve been around.  During this time, we’ve seen the novelty of growing one’s online professional network skyrocket. LinkedIn has evolved to meet their growing […]

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