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It’s an exciting time here at BrandGlue as we continue to grow our client network, which means we are also growing our team! I’d like to introduce our newest team member, Rai Masuda, Senior Social Media Strategist. He boasts more than 17 years of marketing experience and has used social media to strategically execute numerous […]

You already understand the importance of utilizing Facebook ads to grow your business. But, that doesn’t mean your ads are performing as well as they could be. Below are three common mistakes I see marketers making that might be jeopardizing your results. Read on! Bidding Against Yourself Facebook ads work as an online auction. You […]

If you’ve taken the time to create a great Instagram Story, nothing is worse than knowing that in just 24 short hours, all of your hard work will be gone forever. Enter Instagram Highlights, which allows you to pick your favorite Instagram Stories and showcase them on your profile for as long as you’d like. […]

On social media, every update you share, interaction you receive, and new follower you generate provides data about your marketing strategy. While there are hundreds of social media metrics that your business could be monitoring, not every metric carries the same weight.   If you want to determine the true success of your social media […]

Have you considered using a Facebook Group for your business? While starting and maintaining a Facebook Group may seem a little intimidating and does require time and energy each week, there are some big benefits. Facebook Groups are a great way to add more value to your audience. With the recent addition by Facebook to […]