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You already understand the importance of utilizing Facebook ads to grow your business. But, that doesn’t mean your ads are performing as well as they could be. Below are three common mistakes I see marketers making that might be jeopardizing your results. Read on! Bidding Against Yourself Facebook ads work as an online auction. You […]

If you’ve taken the time to create a great Instagram Story, nothing is worse than knowing that in just 24 short hours, all of your hard work will be gone forever. Enter Instagram Highlights, which allows you to pick your favorite Instagram Stories and showcase them on your profile for as long as you’d like. […]

On social media, every update you share, interaction you receive, and new follower you generate provides data about your marketing strategy. While there are hundreds of social media metrics that your business could be monitoring, not every metric carries the same weight.   If you want to determine the true success of your social media […]

Have you considered using a Facebook Group for your business? While starting and maintaining a Facebook Group may seem a little intimidating and does require time and energy each week, there are some big benefits. Facebook Groups are a great way to add more value to your audience. With the recent addition by Facebook to […]

Have you recorded a Facebook Live video yet? If not, it’s time to join the trend. Live streaming is here to stay, and estimates suggest it will be a $70+ billion industry by 2021. Beyond the financial growth, video has become an essential part of marketing strategy, with 81% of businesses implementing video in their […]