Media & Design

Dec
31

5 Ways Social Media Defies Traditional Design Rules

by Joey Ponce on December 31, 2019

With over a decade of design experience, I’ve worked on a variety of projects across a number of industries—from whitepapers to posters to brochures. While it’s true that each medium will command its own set of best practices, when it comes to social media, it’s possible that the standard set of rules can get completely […]

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Nov
07

How to Maximize Video Content Across Your Social Networks

by Joey Ponce on November 7, 2018
How to Maximize Video Content Across Your Social Networks (1)

Surely, you’ve noticed it: The social media trend of 2017—and 2018—is video. Video content continues to be increasingly important to social media algorithms. With the average person watching more than an hour and a half of video content each day, how can you ensure your video content is successful? We have a few tips to […]

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Jun
24

6 Social Campaigns That Will Pull on Your Emotions

by Michelle Heathers on June 24, 2017
6 Social Campaigns That Will Pull on Your Emotions

What makes an ad have the power to move someone to action? A great ad is able to go past the surface level of selling a “product” and hit the audience where they feel it most — the heart strings. More and more companies are realizing the benefits of having human-centered advertising strategies. We are […]

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May
18

5 Design Must Haves Before Creating Your Social Ad

by Joey Ponce on May 18, 2017
5 Design Must Haves Before Creating Your Social Ad

You’ve probably found yourself in the position at one point or another asking yourself, “Do we really need to spend money on graphic design?” Especially when you are thinking about presenting facts, you can’t help but wonder how much of a difference visuals really make. As a designer, I’m (of course) biased, but here at […]

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