There is a lot going on out there in the social sphere.

We discuss the real benefits of partnering with a B2B social-first agency, from streamlined processes to a more intentional and consistent brand presence. Partnering with a social-first agency (especially in the B2B world) looks very different from the traditional agency model most teams are…

This blog summarizes the major social news and updates that took place in November 2025. From LinkedIn launching Enhanced Discovery to Meta automatically expanding lookalike audiences in ads to competitor insights becoming more available on Instagram, it was another busy month in the social sphere…

Learn how to build B2B social media strategies that connect with real people through relatable content, creative formats, and a strong, memorable brand voice. When most people think of B2B marketing, they imagine dry whitepapers and content that makes you almost fall asleep mid-scroll. But here’s…

This blog summarizes the major social news and updates that took place in October 2025. From LinkedIn putting the previously free and self-serve competitor analysis behind a paywall to Meta taking over a small portion of targeting for exclusions in ad campaigns to Threads announcing disappearing…

AI is reshaping B2B social media, but it’s not replacing the humans behind it. After testing top AI tools, BrandGlue found they’re great for saving time, analyzing data, and sparking ideas — but they still miss the emotion, timing, and creativity that make content connect. The best results come when…