There is a lot going on out there in the social sphere.

AI is reshaping B2B social media, but it’s not replacing the humans behind it. After testing top AI tools, BrandGlue found they’re great for saving time, analyzing data, and sparking ideas — but they still miss the emotion, timing, and creativity that make content connect. The best results come when…

This blog summarizes the major social news and updates that took place in September 2025. From LinkedIn releasing new post send and save insights for profiles to Meta using AI interactions to improve ads to more ad formats coming to Threads, it was another busy month in the social sphere. Read on to…

Discover strategies to extend the life and reach of your B2B content, including leveraging podcasts, executive social media, and cross-channel promotion. You spend valuable time crafting an informative blog post, recording a podcast, or creating an engaging video, and then what? Creating great B2B…

This blog summarizes the major social news and updates that took place in August 2025. From LinkedIn cracking down on fake engagement to Meta launching a new ads delivery system dubbed Andromeda to Instagram possibly counting screenshots as an engagement metric, it was another busy month in the…

Check out how our team helps B2B brands avoid social fatigue by building human, relevant, and flexible social strategies that actually connect. If you’ve noticed your social metrics slowing down or your content underperforming the way it used to, it might not be your product. It might be fatigue…