Advertising

Jun
03

Our Key Takeaways from Social Media Examiner’s 2020 Report

by Zach Welch on June 3, 2020
Our Key Takeaways from Social Media Examiner’s 2020 Report

There are a couple of social media news outlets we regularly monitor, and Social Media Examiner is one of them. Their 2020 Social Media Marketing Industry Report is a must-see, and we would definitely recommend you download and read it for yourself.  In this year’s report, Michael Stelzner and his team interviewed over 5,000 of […]

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Oct
03

4 Ways to Optimize Facebook Dynamic Ads

by Zach Welch on October 3, 2018
4 Ways to Optimize Facebook Dynamic Ads

Sometimes it’s fun to remember the good ‘ole days of Facebook, when you’d push out an organic post for a brand and it’d garner 100 likes in an hour. While this still definitely happens, it is no longer the norm like it was ten years ago. Today, it’s a pay to play game, and being […]

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Jun
07

Is Newsfeed Optimization Dead?

by Zach Welch on June 7, 2017
Is Newsfeed Optimization Dead

If you’re a social media junkie or marketer, you’ve probably heard the term “newsfeed optimization” (NFO). The term refers to the practice of trying to gain a visibility advantage in Facebook’s newsfeed, which launched nearly 10 years ago. In fact, the team at BrandGlue owes much of our early success as a social media agency […]

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Apr
20

3 Questions to See If 1-Click Buying Is Right For Your Brand

by Michelle Heathers on April 20, 2017
Social media ecommerce is on the rise, here are 3 questions to see if 1 click buying is right for your brand.

As a follow up to Monday’s post on important considerations to make before jumping into eCommerce on social media platforms, we thought we’d put together a list of questions for brands to ask themselves to see if 1-Click buying is right for you: 1. Is This Right For Your Audience? Different generations shop differently online. […]

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