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Are you just getting started with a social media plan for your business, or looking to update your current one? There are numerous tasks that have to be completed to ensure your plan is a success. How can you sort these tasks to stay on track? We’ve broken down the timing for 12 essential social […]

Conversations on social media happen 24/7. With so many conversations taking place online every day, your social media presence matters, which makes social media monitoring crucial for your brand’s success. Are you equipped to manage and engage with these conversations? There are several key social media monitoring mistakes that could be causing you to miss […]

You already understand the importance of utilizing Facebook ads to grow your business. But, that doesn’t mean your ads are performing as well as they could be. Below are three common mistakes I see marketers making that might be jeopardizing your results. Read on! Bidding Against Yourself Facebook ads work as an online auction. You […]

If you’ve taken the time to create a great Instagram Story, nothing is worse than knowing that in just 24 short hours, all of your hard work will be gone forever. Enter Instagram Highlights, which allows you to pick your favorite Instagram Stories and showcase them on your profile for as long as you’d like. […]

On social media, every update you share, interaction you receive, and new follower you generate provides data about your marketing strategy. While there are hundreds of social media metrics that your business could be monitoring, not every metric carries the same weight.   If you want to determine the true success of your social media […]