Blog

Jul
21

Hashtags: What To Do And What Not To Do

by Michelle Heathers on July 21, 2014
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With great power comes great responsibility. Hashtags have the power to elevate your social campaign, but they also have the power to ruin your brand’s reputation if used improperly. They can highlight trends, tie campaigns to chosen keywords, and isolate conversations. Understanding when to use hashtags and which terms to tie to your brand is […]

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Jul
14

BrandGlue Client Infographic: Are You at Risk for Identity Theft?

by Zach Welch on July 14, 2014
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Did you know that 14% of Americans have been the victim of identity theft? Whether from stolen credit cards, bank accounts or personal information, cleaning up the mess with the banks will take hours, not to mention wreaks havoc on your credit score. The easiest way to deal with identity theft is prevention. Check your […]

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Jul
10

How Facebook for Android Adapted for Emerging Network Conditions

by Zach Welch on July 10, 2014
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In order to test the Facebook for Android app in emerging network conditions, a team of product managers and engineers traveled to Africa to see first hand how their app held up. Seventy-five percent of Facebook users live outside of the U.S., so it’s important that all of Facebook’s products work efficiently around the world. […]

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Jul
07

The Rising Cost of Paid Reach on Facebook: Is It Worth It?

by Zach Welch on July 7, 2014
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You’ve no doubt heard grumblings about the ever-elusive organic reach on Facebook that resulted from adjustments to the News Feed algorithm. However, an even more important change that should be at the forefront of every marketer’s mind is the decline of paid reach on Facebook. Flightpath tracked the CPM of three of its major clients, […]

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