Blog

It’s no easy task for businesses and marketers to reach customers organically on social media, especially when the algorithms of social platforms are forever changing. With more and more algorithm refinements happening every single day, you have to either learn to work with the systems, or watch your social metrics and traffic steadily decline. So, […]

Surely, you’ve noticed it: The social media trend of 2017—and 2018—is video. Video content continues to be increasingly important to social media algorithms. With the average person watching more than an hour and a half of video content each day, how can you ensure your video content is successful? We have a few tips to […]

Does your company do webinars? If so, you know full well the time, energy and money that is spent securing panelists, creating assets, promoting the event, and then—finally—presenting the webinar. But what happens afterward? Your hard work doesn’t have to disappear into the shadows of the internet. Here are four ways you can utilize webinar […]

Have you considered using a Facebook Group for your business? While starting and maintaining a Facebook Group may seem a little intimidating and does require time and energy each week, there are some big benefits. Facebook Groups are a great way to add more value to your audience. With the recent addition by Facebook to […]

Sometimes it’s fun to remember the good ‘ole days of Facebook, when you’d push out an organic post for a brand and it’d garner 100 likes in an hour. While this still definitely happens, it is no longer the norm like it was ten years ago. Today, it’s a pay to play game, and being […]