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With over 300 million users and the ability to search social content and double engagement on Twitter, Google+ is a key social platform when it comes to reaching your audience online. Social Media Examiner shared four tools to track the analytics behind Google+, identify your key audiences and boost engagement: 1. Find Influencers and Evangelists […]

Have you noticed an abundance of videos in your Facebook news feed? Changes to Facebook’s news feed algorithm last month was designed to provide users with better videos on the platform. The tweak includes a new video ranking system which takes into account whether people are actually watching each video — and for how long […]

With great power comes great responsibility. Hashtags have the power to elevate your social campaign, but they also have the power to ruin your brand’s reputation if used improperly. They can highlight trends, tie campaigns to chosen keywords, and isolate conversations. Understanding when to use hashtags and which terms to tie to your brand is […]

No matter what your social media budget is, there’s nothing that can be a substitute for good content. If you’re looking to spark a conversation with your fans and see engagement similar to that of bigger brands, a simple tried and trued method is to learn from what they do right and see how those […]

Did you know that 14% of Americans have been the victim of identity theft? Whether from stolen credit cards, bank accounts or personal information, cleaning up the mess with the banks will take hours, not to mention wreaks havoc on your credit score. The easiest way to deal with identity theft is prevention. Check your […]