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Most people wouldn’t think to mention Taylor Swift and marketing lessons in the same sentence. After all, what do a pop and country singer icon and marketing have in common? More than you might think. A few years ago, I was listening to a marketing podcast and came across an episode about Taylor Swift. Naturally, […]

Have you recorded a Facebook Live video yet? If not, it’s time to join the trend. Live streaming is here to stay, and estimates suggest it will be a $70+ billion industry by 2021. Beyond the financial growth, video has become an essential part of marketing strategy, with 81% of businesses implementing video in their […]

Does your brand tell a story via social media? If not, it should. Stories are a universally understood means of communication and have been around in various forms for millennia. And they’re powerful because they dig down into the emotional part of our psyche. When it comes to convincing people to listen to you or […]

If you work in digital marketing, at some point you’ll need to run a social media marketing campaign as part of your overall digital marketing efforts. However, coming up with a specific campaign can be a daunting task. Rather than opening up a spreadsheet and randomly piecing a strategy together, a better approach is to […]

If you run in marketing circles, you’ve heard it by now: Social video is big. In fact, it’s huge, and for good reason. The use of video has seen explosive growth in recent years. Here are a few stats to wrap your head around: Social videos increase shares 1200% more than text and image posts […]