Blog

Jun
24

6 Social Campaigns That Will Pull on Your Emotions

by Jackie Halpern on June 24, 2016
blog-06-24-20166 Social Campaigns That Will Pull on Your Emotions

What makes an ad have the power to move someone to action? A great ad is able to go past the surface level of selling a “product” and hit the audience where they feel it most — the heart strings. More and more companies are realizing the benefits of having human-centered advertising strategies. We are […]

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Jun
07

Is Newsfeed Optimization Dead?

by Zach Welch on June 7, 2016

If you’re a social media junkie or marketer, you’ve probably heard the term “newsfeed optimization” (NFO). The term refers to the practice of trying to gain a visibility advantage in Facebook’s newsfeed, which launched nearly 10 years ago. In fact, the team at BrandGlue owes much of our early success as a social media agency […]

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May
18

5 Design Must Haves Before Creating Your Social Ad

by Jackie Halpern on May 18, 2016
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You’ve probably found yourself in the position at one point or another asking yourself, “Do we really need to spend money on graphic design?” Especially when you are thinking about presenting facts, you can’t help but wonder how much of a difference visuals really make. As a designer, I’m (of course) biased, but here at […]

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May
03

5 Creative Video Ideas for Social Media

by Lara Banker on May 3, 2016
blog-05-03-2016-5 creativevideoideasforsocialmedia

We’ve all heard how important video is for social media. We are expecting that video will account for 69% of all consumer traffic by 2017 and that social will be the front door to capture that traffic (if you want to nerd out over the data check out the Cisco research). But is it really […]

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