Blog

Sep
04

Google+ Strategies to Drive Business

by Zach Welch on September 4, 2014
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Social media can be a great tool to interact with your customers and gain feedback directly from them. You can start conversations and share information in a more relaxed atmosphere that isn’t reeking of advertising or promotional content. However, there does come a point when engaging content and conversations is not enough; you have to […]

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Sep
01

Social Media Analytics: Looking at the Big Picture

by Zach Welch on September 1, 2014

Social media marketers are constantly having to prove their value to the company with measurable results. The problem is that almost everything can be measured now, from audience size and engagement to content type and the best time of day to post. But just because it can be measured doesn’t necessarily mean it should be […]

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Aug
28

A Marketing Guide to Google+

by Zach Welch on August 28, 2014
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Google+ is sometimes seen as the middle child of the social networks. Although it flies under the radar of the likes of Facebook and Twitter, Google+ can offer a wide range of options to market your brand online. Don’t know where to start? Or maybe you initially jumped on the Google+ bandwagon and now you […]

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Aug
25

The End of Facebook Like-Gating: What You Need to Know

by Michelle Heathers on August 25, 2014
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There has always been a good deal of buzz around Facebook’s strict rules when it comes to running contests and promotions. In the latest round of edits to their TOS, Facebook announced a ban on “like-gating,”  which will go into full effect on November 5th, 2014. This update was buried at the bottom of the […]

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