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Social media is constantly changing. It’s not uncommon to feel overwhelmed by the sheer thought of trying to keep up with the never-ending updates, announcements and shifts as they occur. While there’s no arguing that it can be daunting, it doesn’t have to be a burden. Putting the right plan in place can keep you […]

If you’re going to invest time in managing a social media presence for your brand or business, it’s crucial to also measure and track your performance. But where do you start? While there’s no one-size-fits-all method, you can certainly find ways to measure all the work you’re putting into your social presence. Establish and Align […]

Remember way back in 2016 when Instagram Stories were thought to be a Snapchat rip-off and no one thought they’d last? Well, with more than 500 million people now viewing Instagram Stories every day, it could be argued that Stories are becoming the most important part of Instagram. While many brands have adopted Stories into […]

Ask any business executive what they’d like most in the world, and they’ll probably say “more customers.” For online businesses, realizing this dream typically happens through generating more website traffic. There are various marketing strategies that can be implemented to help increase website traffic, and social media should be near the top of the list. […]

One tricky thing about social media marketing is that there often isn’t one “end-all-be-all” solution to achieve your goals. It’s all about testing, learning and optimizing future content. However, before you can implement any social media strategy, there are a few fundamentals you must absolutely get right before beginning. As the old saying goes, “don’t […]