Blog

It’s time to showcase the “other half” of BrandGlue, VP of Community Management, Michelle Heathers. When Michelle and I decided to pursue this adventure together, we ventured into uncharted waters, but I could not be more happy with how things have evolved. We take pride in our close and long-standing client relationships, something that many […]

With Facebook now offering more than 11 different campaign objectives, and LinkedIn recently adding more objectives to their advertising dashboard, it can sometimes be tricky to know which one will make your campaign the most successful.  Before jumping right into the ad dashboard to begin building your campaign, consider taking a step back and thinking […]

This week’s BrandGlue spotlight turns to my long-time friend and business partner, Zach Welch. Zach and I actually grew up together, though we both never dreamed we would manage a business together. We’ve been working at BrandGlue since before 2010, and it has been quite an exciting ride! From working with the NFL and the […]

It’s no secret that organic reach has declined across all social platforms over recent years. Common sense would tell you that a simple way to combat that fact is to simply post more often. However, doing so can actually hinder your page’s performance.  Here are three ways that social media managers should embrace quality over […]

Our next employee spotlight features Social Media Manager, Sharon Bell. Sharon joined the team in May of last year after taking a few months off for the birth of her daughter. She brought with her more than a decade of social media knowledge and experience managing seven-figure social advertising budgets. It’s been a delight working […]