One of my favorite brands is REI. I am a hiking junky and can’t walk into one of those stores without dropping at least two hundred bucks every time. Of course, the main reason that I love REI is because they have quality products that I know will last years (if not decades) and I […]
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What makes an ad have the power to move someone to action? A great ad is able to go past the surface level of selling a “product” and hit the audience where they feel it most — the heart strings. More and more companies are realizing the benefits of having human-centered advertising strategies. We are […]
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If you’re a social media junkie or marketer, you’ve probably heard the term “newsfeed optimization” (NFO). The term refers to the practice of trying to gain a visibility advantage in Facebook’s newsfeed, which launched nearly 10 years ago. In fact, the team at BrandGlue owes much of our early success as a social media agency […]
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You’ve probably found yourself in the position at one point or another asking yourself, “Do we really need to spend money on graphic design?” Especially when you are thinking about presenting facts, you can’t help but wonder how much of a difference visuals really make. As a designer, I’m (of course) biased, but here at […]
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Millennials. That elusive group ranging in age from 18 to 33, soon to become (yes, the years will fly by!) the B2B buyers and decision-makers of the future. How will they make those decisions and interact with B2B brands? While the future is never fully clear, B2B businesses need to prepare now for a future […]
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