Social media can be a great tool to interact with your customers and gain feedback directly from them. You can start conversations and share information in a more relaxed atmosphere that isn’t reeking of advertising or promotional content. However, there does come a point when engaging content and conversations is not enough; you have to close the deal.
It’s getting more difficult for brands to gain coveted real estate on their fans’ Newsfeeds and conversations on Twitter move in a blur. If one of your goals is to build email lists and directly generate leads, it’s time to take a closer look at Google+.
Believe it or not, Google+ now garners higher engagement than Twitter and Facebook. And with a monthly active in-stream user base of over 300 million, keen niche communities, recent updates to make image sharing a richer experience and new features like Helpouts and Shoppable Hangouts (in beta), Google’s much-maligned social network is poised to serve both B2C and B2B markets well.
Unbounce, a landing page marketing tool, shared 6 ways the pros are using Google+ to increase conversions:
- Link to a landing page from your Google+ posts
- Build lasting relationships and co-promote content
- Get your expert customers to generate leads for you
- Sponsor a hangout on air
- Host your own hangout on air
- Submit your hangout on air to a directory
You might have noticed that half of these tips involve hangouts on air. This unique to Google+ feature allows you to share expert content on a topic as well as build key relationships not only with customers, but also with others in your field.
How do you use Google+ to drive business? Let us know in the comments.