You’ve no doubt heard grumblings about the ever-elusive organic reach on Facebook that resulted from adjustments to the News Feed algorithm. However, an even more important change that should be at the forefront of every marketer’s mind is the decline of paid reach on Facebook. Flightpath tracked the CPM of three of its major clients, […]
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Did you know that if you shared your dating or wedding anniversary on Facebook, the social network will now wish you “Happy Anniversary”? The well wishes will only be sent if you login that day and will give you the option of sharing a collection of photos tagged with you and your significant other. According […]
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If you haven’t seen the news, Facebook has announced some changes to it’s algorithm…again. Facebook has already launched a number of features that will allow users to be able to easily unfollow people and pages that overwhelm their News Feed or that they find annoying. Users will be able to give feedback about their News […]
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We recently featured the social media work we’ve down with Jackson Kayak, the leading kayak manufacturer in the world. You can view our full deck showcasing our work here. Taken from our experience with Jackson Kayak, here are 8 actionable steps you can take towards building a stronger presence on Facebook: 1. Focus on reaching your current […]
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When Eric Jackson of Jackson Kayak first came to us, his dilemma was this: he had a great story to tell and an awesome product, but felt their social presence was a ways behind their competition. So with that, Eric and his team handed over the reigns and tasked our team at BrandGlue with building creative campaigns […]
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