Blog

Jan
19

8 Ways to Rock Out Your Facebook Page: Lessons from Jackson Kayak

by Zach Welch on January 19, 2013

We recently featured the social media work we’ve down with Jackson Kayak, the leading kayak manufacturer in the world. You can view our full deck showcasing our work here. Taken from our experience with Jackson Kayak, here are 8 actionable steps you can take towards building a stronger presence on Facebook: 1. Focus on reaching your current […]

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Jul
31

Another Social Marketing Platform Bites the…Offer: Google Acquires Wildfire

by Michelle Heathers on July 31, 2012

With Buddy Media, Vitrue and Involver already acquired, it was only a matter of time before Wildfire was snatched up. Buddy Media went for $800 million and Vitrue for $300 million. Wildfire went for $250 million. It currently has about 350 employees and is located in Redwood City, CA. Google wrote the following regarding the acquisition: In a complex and changing landscape, […]

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