Facebook has launched a new way for you to stalk your friends: a recommendations bar. When you’re on a popular news site and reading a recently found article in your newsfeed, a box will pop-up showing you recently read articles by your friends. “As a person reads an article, a small pop-up surfaces at the bottom of […]
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Timeline for Brand Pages Well, we knew this was coming. We just weren’t sure exactly what it would look like and when it was coming. We have been researching the changes all day and how it will impact social strategy. We’ll first walk you through a few of the basics, followed by our take on […]
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When the Phoenix Suns came to us, it was off-season. And not only was it off-season, but the NBA lockout was fast approaching. Usually we have a few months to rock our client’s fan pages, but this time, we had 30 days. We had to work fast. We set some goals, the main over-arching one […]
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For marketers, the holidays represent a time to engage fans even more than normal. You can practically push out any status update with the word “Christmas” in it and you’ll get more comments and likes than usual. But wait, is this true? I decided to dig into the data from some of BrandGlue’s clients and […]
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Social media case studies have gotten more and more buzz (and ensuing negativity) as marketers have sought to prove the value of a Facebook fan page or Twitter account. Afterall, who doesn’t want to show how their Facebook ad spend or hiring of a social media agency moved the bottom line? Every CMO (rightfully) wants […]
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