For marketers, the holidays represent a time to engage fans even more than normal. You can practically push out any status update with the word “Christmas” in it and you’ll get more comments and likes than usual. But wait, is this true? I decided to dig into the data from some of BrandGlue’s clients and […]
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Social media case studies have gotten more and more buzz (and ensuing negativity) as marketers have sought to prove the value of a Facebook fan page or Twitter account. Afterall, who doesn’t want to show how their Facebook ad spend or hiring of a social media agency moved the bottom line? Every CMO (rightfully) wants […]
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In the bit of spare time I have at BrandGlue, I like to work with nonprofits. Having lived overseas for a year in Zambia doing HIV/AIDS prevention work, I have a passion to keep investing in organizations that are making an impact, such as the International Justice Mission. The first question I always get asked […]
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If you’re a social media community manager, than you most likely have heard about the 80/20 rule. It’s a hard rule to follow, let alone get it right. Let me explain first what it is, then how to accomplish it. Really, it’s quite simple. All of the content pushed out on your Facebook fan page […]
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Facebook recently released a new feature that allows fans to write recommendations to the lower right of the wall of a fan page. Note the example below from PhotoBiz.com via InsideFacebook. At times Facebook gives this option directly to new fans, asking them to write their Recommendation upon liking the page, but this has been […]
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