Blog

Jul
10

How Facebook for Android Adapted for Emerging Network Conditions

by Zach Welch on July 10, 2014

In order to test the Facebook for Android app in emerging network conditions, a team of product managers and engineers traveled to Africa to see first hand how their app held up. Seventy-five percent of Facebook users live outside of the U.S., so it’s important that all of Facebook’s products work efficiently around the world. […]

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Jul
07

The Rising Cost of Paid Reach on Facebook: Is It Worth It?

by Zach Welch on July 7, 2014

You’ve no doubt heard grumblings about the ever-elusive organic reach on Facebook that resulted from adjustments to the News Feed algorithm. However, an even more important change that should be at the forefront of every marketer’s mind is the decline of paid reach on Facebook. Flightpath tracked the CPM of three of its major clients, […]

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Jul
01

Facebook Will Now Wish You A Happy Anniversary

by Michelle Heathers on July 1, 2014

Did you know that if you shared your dating or wedding anniversary on Facebook, the social network will now wish you “Happy Anniversary”? The well wishes will only be sent if you login that day and will give you the option of sharing a collection of photos tagged with you and your significant other. According […]

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Jan
19

8 Ways to Rock Out Your Facebook Page: Lessons from Jackson Kayak

by Zach Welch on January 19, 2013

We recently featured the social media work we’ve down with Jackson Kayak, the leading kayak manufacturer in the world. You can view our full deck showcasing our work here. Taken from our experience with Jackson Kayak, here are 8 actionable steps you can take towards building a stronger presence on Facebook: 1. Focus on reaching your current […]

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