3 Common Social Media Marketing Mistakes (and How to Avoid Them)

by Michelle Heathers on May 22, 2019

One tricky thing about social media marketing is that there often isn’t one “end-all-be-all” solution to achieve your goals. It’s all about testing, learning and optimizing future content. However, before you can implement any social media strategy, there are a few fundamentals you must absolutely get right before beginning. As the old saying goes, “don’t […]

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3 Campaign Steps to Take Before Contacting Social Media Influencers

by Michelle Heathers on April 24, 2019

Love it or hate it, social media marketing using influencers is here to stay. Spam or “fake” influencers aside, this method of marketing can be extremely valuable for brands, helping to extend their reach, build rapport with new audiences, and ultimately increase sales and revenue. As the marketing industry has evolved, influencer marketing has changed, […]

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4 of the Biggest Social Media Monitoring Mistakes

by Zach Welch on March 20, 2019

Conversations on social media happen 24/7. With so many conversations taking place online every day, your social media presence matters, which makes social media monitoring crucial for your brand’s success. Are you equipped to manage and engage with these conversations? There are several key social media monitoring mistakes that could be causing you to miss […]

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3 Facebook Ad Mistakes That Could Be Hurting You

by Zach Welch on March 6, 2019

You already understand the importance of utilizing Facebook ads to grow your business. But, that doesn’t mean your ads are performing as well as they could be. Below are three common mistakes I see marketers making that might be jeopardizing your results. Read on! Bidding Against Yourself Facebook ads work as an online auction. You […]

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