4 Tips for Handling a Social Media Crisis

by Michelle Heathers on August 14, 2019

We often hear about the brands and businesses who make a social media blunder or who don’t navigate a public relations issue the right way. But what about the brands that do? What’s their secret? Social media allows news — good and bad — to travel faster than ever, meaning that social media crisis management […]

Read more

How to Create a Social Media Report: A 5-Step Guide

by Zach Welch on July 31, 2019

Creating social media reports can seem like a simple, routine task; export the data, enter it into a spreadsheet, throw it in a template and ship it off to the boss or the client. However, data is one of the most valuable parts of social media, and it can’t be a mindless exercise. Your reports […]

Read more

3 Tips to Stay Up-To-Date on Social Media Changes

by Michelle Heathers on July 17, 2019

Social media is constantly changing. It’s not uncommon to feel overwhelmed by the sheer thought of trying to keep up with the never-ending updates, announcements and shifts as they occur. While there’s no arguing that it can be daunting, it doesn’t have to be a burden. Putting the right plan in place can keep you […]

Read more

3 Steps to Effectively Measure Your Social Media Marketing Strategy

by Zach Welch on July 2, 2019

If you’re going to invest time in managing a social media presence for your brand or business, it’s crucial to also measure and track your performance. But where do you start? While there’s no one-size-fits-all method, you can certainly find ways to measure all the work you’re putting into your social presence. Establish and Align […]

Read more

4 Tactics to Increase Instagram Stories Engagement

by Michelle Heathers on June 19, 2019

Remember way back in 2016 when Instagram Stories were thought to be a Snapchat rip-off and no one thought they’d last? Well, with more than 500 million people now viewing Instagram Stories every day, it could be argued that Stories are becoming the most important part of Instagram. While many brands have adopted Stories into […]

Read more