BrandGlue Employee Spotlight: Rai Masuda

by Michelle Heathers on October 23, 2019

It’s an exciting time here at BrandGlue as we continue to grow our client network, which means we are also growing our team! I’d like to introduce our newest team member, Rai Masuda, Senior Social Media Strategist. He boasts more than 17 years of marketing experience and has used social media to strategically execute numerous […]

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How to Get Maximum Engagement with Facebook Videos

by Zach Welch on October 9, 2019

A picture is worth 1,000 words, but according to Dr. James McQuivey, a video is worth 1.8 million words. It’s no wonder video posts have been exploding across social media over the past few years! And there’s no sign of videos slowing down (pun intended)… However, not all video is created equally. A good marketer […]

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3 Tips to Make Your Social Media Strategy Mobile-First

by Zach Welch on September 25, 2019

Unless you’ve been living under a rock for the past decade, you know that mobile device usage is rapidly increasing. And with that comes the increase of people using their devices to access social media apps. While this is likely no surprise, the below stats show just how sharp the mobile curve is getting.  Did […]

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How to Increase Employee Engagement on Social Media

by Michelle Heathers on September 12, 2019

Employees are a company’s best asset. Their dedication and loyalty is what makes your business successful, and collectively they have the power to ensure your company’s social media presence continues to flourish. Long gone are the days of discouraging social media activity while at work. Yes, there should be clear social media policies in place, […]

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Is LinkedIn the New Facebook?

by Michelle Heathers on August 28, 2019

I’ve been in the B2B social media industry for nearly a decade, which means I’ve been up close and personal with LinkedIn and Company Page features pretty much as long as they’ve been around.  During this time, we’ve seen the novelty of growing one’s online professional network skyrocket. LinkedIn has evolved to meet their growing […]

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