Blog

Jul
31

How to Create a Social Media Report: A 5-Step Guide

by Zach Welch on July 31, 2019

Creating social media reports can seem like a simple, routine task; export the data, enter it into a spreadsheet, throw it in a template and ship it off to the boss or the client. However, data is one of the most valuable parts of social media, and it can’t be a mindless exercise. Your reports […]

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Jul
17

3 Tips to Stay Up-To-Date on Social Media Changes

by Michelle Heathers on July 17, 2019

Social media is constantly changing. It’s not uncommon to feel overwhelmed by the sheer thought of trying to keep up with the never-ending updates, announcements and shifts as they occur. While there’s no arguing that it can be daunting, it doesn’t have to be a burden. Putting the right plan in place can keep you […]

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Jul
02

3 Steps to Effectively Measure Your Social Media Marketing Strategy

by Zach Welch on July 2, 2019

If you’re going to invest time in managing a social media presence for your brand or business, it’s crucial to also measure and track your performance. But where do you start? While there’s no one-size-fits-all method, you can certainly find ways to measure all the work you’re putting into your social presence. Establish and Align […]

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Jun
19

4 Tactics to Increase Instagram Stories Engagement

by Michelle Heathers on June 19, 2019

Remember way back in 2016 when Instagram Stories were thought to be a Snapchat rip-off and no one thought they’d last? Well, with more than 500 million people now viewing Instagram Stories every day, it could be argued that Stories are becoming the most important part of Instagram. While many brands have adopted Stories into […]

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Jun
05

5 Ways to Generate More Traffic to Your Website From Social Media

by Zach Welch on June 5, 2019

Ask any business executive what they’d like most in the world, and they’ll probably say “more customers.” For online businesses, realizing this dream typically happens through generating more website traffic. There are various marketing strategies that can be implemented to help increase website traffic, and social media should be near the top of the list. […]

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