Blog

If you’re a social media junkie or marketer, you’ve probably heard the term “newsfeed optimization” (NFO). The term refers to the practice of trying to gain a visibility advantage in Facebook’s newsfeed, which launched nearly 10 years ago. In fact, the team at BrandGlue owes much of our early success as a social media agency […]

You’ve probably found yourself in the position at one point or another asking yourself, “Do we really need to spend money on graphic design?” Especially when you are thinking about presenting facts, you can’t help but wonder how much of a difference visuals really make. As a designer, I’m (of course) biased, but here at […]

Millennials. That elusive group ranging in age from 18 to 33, soon to become (yes, the years will fly by!) the B2B buyers and decision-makers of the future. How will they make those decisions and interact with B2B brands? While the future is never fully clear, B2B businesses need to prepare now for a future […]

We’ve all heard how important video is for social media. We are expecting that video will account for 69% of all consumer traffic by 2017 and that social will be the front door to capture that traffic (if you want to nerd out over the data check out the Cisco research). But is it really […]

As a follow up to Monday’s post on important considerations to make before jumping into eCommerce on social media platforms, we thought we’d put together a list of questions for brands to ask themselves to see if 1-Click buying is right for you: 1. Is This Right For Your Audience? Different generations shop differently online. […]