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Millennials. That elusive group ranging in age from 18 to 33, soon to become (yes, the years will fly by!) the B2B buyers and decision-makers of the future. How will they make those decisions and interact with B2B brands? While the future is never fully clear, B2B businesses need to prepare now for a future […]

We’ve all heard how important video is for social media. We are expecting that video will account for 69% of all consumer traffic by 2017 and that social will be the front door to capture that traffic (if you want to nerd out over the data check out the Cisco research). But is it really […]

As a follow up to Monday’s post on important considerations to make before jumping into eCommerce on social media platforms, we thought we’d put together a list of questions for brands to ask themselves to see if 1-Click buying is right for you: 1. Is This Right For Your Audience? Different generations shop differently online. […]

It seems that there’s a new game in town and all the big social networks want to play. What is it? eCommerce. Facebook has toyed with this concept in the past with mixed results, allowing users to buy gifts for their friends with 1-click buying. They’ve also accepted payments for games. Now, they’re integrating a […]

Social media marketers are constantly having to prove their value to the company with measurable results. The problem is that almost everything can be measured now, from audience size and engagement to content type and the best time of day to post. But just because it can be measured doesn’t necessarily mean it should be […]