Blog

Not all blog posts are created equal. If you write or read blog posts, that quickly becomes apparent. What’s less obvious is, why? The difference between an okay blog post and one that glues eyes to the screen can be difficult to pinpoint. We instinctively feel it, even if we can’t verbalize it while reading. […]

There’s no denying that hashtags have found a home in the world of social media. And it’s not just the millennials taking pictures of their Saturday breakfast or photo junkies letting you know their most recent pic was #nofilter. As part of the social currency, hashtags turn up in business posts, ads, and other social […]

Does anyone care what you post on your social channels? Your first response is probably, “Of course they care! That’s why I’m posting.” But take a second and think about it. Is your target audience captivated by your Facebook feed? Do your Twitter notifications explode with comments and retweets of your tweets? Do those ads […]

One of my favorite brands is REI. I am a hiking junky and can’t walk into one of those stores without dropping at least two hundred bucks every time. Of course, the main reason that I love REI is because they have quality products that I know will last years (if not decades) and I […]

What makes an ad have the power to move someone to action? A great ad is able to go past the surface level of selling a “product” and hit the audience where they feel it most — the heart strings. More and more companies are realizing the benefits of having human-centered advertising strategies. We are […]