Blog

Jun
24

6 Social Campaigns That Will Pull on Your Emotions

by Michelle Heathers on June 24, 2017
6 Social Campaigns That Will Pull on Your Emotions

What makes an ad have the power to move someone to action? A great ad is able to go past the surface level of selling a “product” and hit the audience where they feel it most — the heart strings. More and more companies are realizing the benefits of having human-centered advertising strategies. We are […]

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Jun
07

Is Newsfeed Optimization Dead?

by Zach Welch on June 7, 2017
Is Newsfeed Optimization Dead

If you’re a social media junkie or marketer, you’ve probably heard the term “newsfeed optimization” (NFO). The term refers to the practice of trying to gain a visibility advantage in Facebook’s newsfeed, which launched nearly 10 years ago. In fact, the team at BrandGlue owes much of our early success as a social media agency […]

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