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It’s no surprise that users are more likely to engage with and consume content when it’s presented in a fun and intriguing way on social media. Not only does interactive content look better aesthetically, it also reduces the amount of information your audience has to process at one time. While interactive content has been around […]

With more than 300 million active monthly users, Twitter is an ideal space for creating and reinforcing your brand’s content and image. It’s a great social outlet for reaching followers who can become leads, ultimately turning into sales for your company. Of course, just knowing that Twitter can be profitable is not enough. If you […]

Ever since Facebook changed their policy for businesses, Instagram is the new hub for gaining visibility in the virtual world. With 80% of its (more than) one billion users following businesses, Instagram is a key platform for marketers. In order to get the most out of your Instagram, you have to form a strong community […]

It’s no easy task for businesses and marketers to reach customers organically on social media, especially when the algorithms of social platforms are forever changing. With more and more algorithm refinements happening every single day, you have to either learn to work with the systems, or watch your social metrics and traffic steadily decline. So, […]

Surely, you’ve noticed it: The social media trend of 2017—and 2018—is video. Video content continues to be increasingly important to social media algorithms. With the average person watching more than an hour and a half of video content each day, how can you ensure your video content is successful? We have a few tips to […]