4 Tactics to Increase Instagram Stories Engagement

by Michelle Heathers on June 19, 2019

Remember way back in 2016 when Instagram Stories were thought to be a Snapchat rip-off and no one thought they’d last? Well, with more than 500 million people now viewing Instagram Stories every day, it could be argued that Stories are becoming the most important part of Instagram. While many brands have adopted Stories into […]

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5 Ways to Generate More Traffic to Your Website From Social Media

by Zach Welch on June 5, 2019

Ask any business executive what they’d like most in the world, and they’ll probably say “more customers.” For online businesses, realizing this dream typically happens through generating more website traffic. There are various marketing strategies that can be implemented to help increase website traffic, and social media should be near the top of the list. […]

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3 Common Social Media Marketing Mistakes (and How to Avoid Them)

by Michelle Heathers on May 22, 2019

One tricky thing about social media marketing is that there often isn’t one “end-all-be-all” solution to achieve your goals. It’s all about testing, learning and optimizing future content. However, before you can implement any social media strategy, there are a few fundamentals you must absolutely get right before beginning. As the old saying goes, “don’t […]

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3 Campaign Steps to Take Before Contacting Social Media Influencers

by Michelle Heathers on April 24, 2019

Love it or hate it, social media marketing using influencers is here to stay. Spam or “fake” influencers aside, this method of marketing can be extremely valuable for brands, helping to extend their reach, build rapport with new audiences, and ultimately increase sales and revenue. As the marketing industry has evolved, influencer marketing has changed, […]

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