4 Simple Tools To Track Google+ Performance

by Michelle Heathers on July 28, 2014

With over 300 million users and the ability to search social content and double engagement on Twitter, Google+ is a key social platform when it comes to reaching your audience online. Social Media Examiner shared four tools to track the analytics behind Google+, identify your key audiences and boost engagement: 1. Find Influencers and Evangelists […]

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Hashtags: What To Do And What Not To Do

by Michelle Heathers on July 21, 2014

With great power comes great responsibility. Hashtags have the power to elevate your social campaign, but they also have the power to ruin your brand’s reputation if used improperly. They can highlight trends, tie campaigns to chosen keywords, and isolate conversations. Understanding when to use hashtags and which terms to tie to your brand is […]

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The Rising Cost of Paid Reach on Facebook: Is It Worth It?

by Zach Welch on July 7, 2014

You’ve no doubt heard grumblings about the ever-elusive organic reach on Facebook that resulted from adjustments to the News Feed algorithm. However, an even more important change that should be at the forefront of every marketer’s mind is the decline of paid reach on Facebook. Flightpath tracked the CPM of three of its major clients, […]

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8 Ways to Rock Out Your Facebook Page: Lessons from Jackson Kayak

by Zach Welch on January 19, 2013

We recently featured the social media work we’ve down with Jackson Kayak, the leading kayak manufacturer in the world. You can view our full deck showcasing our work here. Taken from our experience with Jackson Kayak, here are 8 actionable steps you can take towards building a stronger presence on Facebook: 1. Focus on reaching your current […]

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