Tips

With over 300 million users and the ability to search social content and double engagement on Twitter, Google+ is a key social platform when it comes to reaching your audience online. Social Media Examiner shared four tools to track the analytics behind Google+, identify your key audiences and boost engagement: 1. Find Influencers and Evangelists […]

With great power comes great responsibility. Hashtags have the power to elevate your social campaign, but they also have the power to ruin your brand’s reputation if used improperly. They can highlight trends, tie campaigns to chosen keywords, and isolate conversations. Understanding when to use hashtags and which terms to tie to your brand is […]

No matter what your social media budget is, there’s nothing that can be a substitute for good content. If you’re looking to spark a conversation with your fans and see engagement similar to that of bigger brands, a simple tried and trued method is to learn from what they do right and see how those […]

You’ve no doubt heard grumblings about the ever-elusive organic reach on Facebook that resulted from adjustments to the News Feed algorithm. However, an even more important change that should be at the forefront of every marketer’s mind is the decline of paid reach on Facebook. Flightpath tracked the CPM of three of its major clients, […]

We recently featured the social media work we’ve down with Jackson Kayak, the leading kayak manufacturer in the world. You can view our full deck showcasing our work here. Taken from our experience with Jackson Kayak, here are 8 actionable steps you can take towards building a stronger presence on Facebook: 1. Focus on reaching your current […]