No matter what your social media budget is, there’s nothing that can be a substitute for good content. If you’re looking to spark a conversation with your fans and see engagement similar to that of bigger brands, a simple tried and trued method is to learn from what they do right and see how those […]
Read more
You’ve no doubt heard grumblings about the ever-elusive organic reach on Facebook that resulted from adjustments to the News Feed algorithm. However, an even more important change that should be at the forefront of every marketer’s mind is the decline of paid reach on Facebook. Flightpath tracked the CPM of three of its major clients, […]
Read more 
We recently featured the social media work we’ve down with Jackson Kayak, the leading kayak manufacturer in the world. You can view our full deck showcasing our work here. Taken from our experience with Jackson Kayak, here are 8 actionable steps you can take towards building a stronger presence on Facebook: 1. Focus on reaching your current […]
Read more 
For marketers, the holidays represent a time to engage fans even more than normal. You can practically push out any status update with the word “Christmas” in it and you’ll get more comments and likes than usual. But wait, is this true? I decided to dig into the data from some of BrandGlue’s clients and […]
Read more 
In the bit of spare time I have at BrandGlue, I like to work with nonprofits. Having lived overseas for a year in Zambia doing HIV/AIDS prevention work, I have a passion to keep investing in organizations that are making an impact, such as the International Justice Mission. The first question I always get asked […]
Read more