Social Media News

Aug
25

The End of Facebook Like-Gating: What You Need to Know

by Michelle Heathers on August 25, 2014

There has always been a good deal of buzz around Facebook’s strict rules when it comes to running contests and promotions. In the latest round of edits to their TOS, Facebook announced a ban on “like-gating,”  which will go into full effect on November 5th, 2014. This update was buried at the bottom of the […]

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Aug
07

Twitter Analytics Now Include Organic Tweets

by Michelle Heathers on August 7, 2014

Twitter ads can help amplify your message by reaching a specific targeted audience. In order to make the most of Twitter ads, it’s best to first build a strong organic presence on Twitter, since Promoted Tweets are simply organic tweets targeted to a specific audience. How can you tell which of your organic tweets or […]

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Jul
24

Are Video Ads The Future For Facebook?

by Zach Welch on July 24, 2014

Have you noticed an abundance of videos in your Facebook news feed? Changes to Facebook’s news feed algorithm last month was designed to provide users with better videos on the platform. The tweak includes a new video ranking system which takes into account whether people are actually watching each video — and for how long […]

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Jul
10

How Facebook for Android Adapted for Emerging Network Conditions

by Zach Welch on July 10, 2014

In order to test the Facebook for Android app in emerging network conditions, a team of product managers and engineers traveled to Africa to see first hand how their app held up. Seventy-five percent of Facebook users live outside of the U.S., so it’s important that all of Facebook’s products work efficiently around the world. […]

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Jul
01

Facebook Will Now Wish You A Happy Anniversary

by Michelle Heathers on July 1, 2014

Did you know that if you shared your dating or wedding anniversary on Facebook, the social network will now wish you “Happy Anniversary”? The well wishes will only be sent if you login that day and will give you the option of sharing a collection of photos tagged with you and your significant other. According […]

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