Social Media Advertising

Apr
12

Social Media Analytics: Looking at the Big Picture

by Zach Welch on April 12, 2017

Social media marketers are constantly having to prove their value to the company with measurable results. The problem is that almost everything can be measured now, from audience size and engagement to content type and the best time of day to post. But just because it can be measured doesn’t necessarily mean it should be […]

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Sep
04

Google+ Strategies to Drive Business

by Zach Welch on September 4, 2014

Social media can be a great tool to interact with your customers and gain feedback directly from them. You can start conversations and share information in a more relaxed atmosphere that isn’t reeking of advertising or promotional content. However, there does come a point when engaging content and conversations is not enough; you have to […]

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