Another Social Marketing Platform Bites the…Offer: Google Acquires Wildfire

by Michelle Heathers on July 31, 2012

With Buddy Media, Vitrue and Involver already acquired, it was only a matter of time before Wildfire was snatched up. Buddy Media went for $800 million and Vitrue for $300 million. Wildfire went for $250 million. It currently has about 350 employees and is located in Redwood City, CA. Google wrote the following regarding the acquisition: In a complex and changing landscape, […]

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Timeline for Facebook Fan Pages: What You Need to Know

by Zach Welch on March 8, 2012

Timeline for Brand Pages Well, we knew this was coming. We just weren’t sure exactly what it would look like and when it was coming. We have been researching the changes all day and how it will impact social strategy. We’ll first walk you through a few of the basics, followed by our take on […]

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