Social Media Tips

Jul
07

The Rising Cost of Paid Reach on Facebook: Is It Worth It?

by Zach Welch on July 7, 2014

You’ve no doubt heard grumblings about the ever-elusive organic reach on Facebook that resulted from adjustments to the News Feed algorithm. However, an even more important change that should be at the forefront of every marketer’s mind is the decline of paid reach on Facebook. Flightpath tracked the CPM of three of its major clients, […]

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Jan
19

8 Ways to Rock Out Your Facebook Page: Lessons from Jackson Kayak

by Zach Welch on January 19, 2013

We recently featured the social media work we’ve down with Jackson Kayak, the leading kayak manufacturer in the world. You can view our full deck showcasing our work here. Taken from our experience with Jackson Kayak, here are 8 actionable steps you can take towards building a stronger presence on Facebook: 1. Focus on reaching your current […]

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Mar
08

Timeline for Facebook Fan Pages: What You Need to Know

by Zach Welch on March 8, 2012

Timeline for Brand Pages Well, we knew this was coming. We just weren’t sure exactly what it would look like and when it was coming. We have been researching the changes all day and how it will impact social strategy. We’ll first walk you through a few of the basics, followed by our take on […]

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