Tips

Aug
18

10 Pieces of Social Media Data You Should Pay Attention To

by Zach Welch on August 18, 2014

The amount of data and research on social media grows and changes as fast as the websites it measures. Fast Company weeded through the numerous studies and compiled the following social media data that is slightly off the beaten path. Don’t worry, this isn’t just a number dump. Learn how you can put this research […]

Read more
Jul
24

Are Video Ads The Future For Facebook?

by Zach Welch on July 24, 2014

Have you noticed an abundance of videos in your Facebook news feed? Changes to Facebook’s news feed algorithm last month was designed to provide users with better videos on the platform. The tweak includes a new video ranking system which takes into account whether people are actually watching each video — and for how long […]

Read more
Jul
14

BrandGlue Client Infographic: Are You at Risk for Identity Theft?

by Zach Welch on July 14, 2014

Did you know that 14% of Americans have been the victim of identity theft? Whether from stolen credit cards, bank accounts or personal information, cleaning up the mess with the banks will take hours, not to mention wreaks havoc on your credit score. The easiest way to deal with identity theft is prevention. Check your […]

Read more
Jul
10

How Facebook for Android Adapted for Emerging Network Conditions

by Zach Welch on July 10, 2014

In order to test the Facebook for Android app in emerging network conditions, a team of product managers and engineers traveled to Africa to see first hand how their app held up. Seventy-five percent of Facebook users live outside of the U.S., so it’s important that all of Facebook’s products work efficiently around the world. […]

Read more
Jul
07

The Rising Cost of Paid Reach on Facebook: Is It Worth It?

by Zach Welch on July 7, 2014

You’ve no doubt heard grumblings about the ever-elusive organic reach on Facebook that resulted from adjustments to the News Feed algorithm. However, an even more important change that should be at the forefront of every marketer’s mind is the decline of paid reach on Facebook. Flightpath tracked the CPM of three of its major clients, […]

Read more