News

Jan
09

4 Ways to Increase Organic Twitter Traffic and Conversions

by Zach Welch on January 9, 2019
4 Ways to Increase Organic Twitter Traffic and Conversions

With more than 300 million active monthly users, Twitter is an ideal space for creating and reinforcing your brand’s content and image. It’s a great social outlet for reaching followers who can become leads, ultimately turning into sales for your company. Of course, just knowing that Twitter can be profitable is not enough. If you […]

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Oct
03

4 Ways to Optimize Facebook Dynamic Ads

by Zach Welch on October 3, 2018
4 Ways to Optimize Facebook Dynamic Ads

Sometimes it’s fun to remember the good ‘ole days of Facebook, when you’d push out an organic post for a brand and it’d garner 100 likes in an hour. While this still definitely happens, it is no longer the norm like it was ten years ago. Today, it’s a pay to play game, and being […]

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Jun
07

Is Newsfeed Optimization Dead?

by Zach Welch on June 7, 2017
Is Newsfeed Optimization Dead

If you’re a social media junkie or marketer, you’ve probably heard the term “newsfeed optimization” (NFO). The term refers to the practice of trying to gain a visibility advantage in Facebook’s newsfeed, which launched nearly 10 years ago. In fact, the team at BrandGlue owes much of our early success as a social media agency […]

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