3 Steps to Effectively Measure Your Social Media Marketing Strategy

by Zach Welch on July 2, 2019

If you’re going to invest time in managing a social media presence for your brand or business, it’s crucial to also measure and track your performance. But where do you start? While there’s no one-size-fits-all method, you can certainly find ways to measure all the work you’re putting into your social presence. Establish and Align […]

Read more

5 Ways to Generate More Traffic to Your Website From Social Media

by Zach Welch on June 5, 2019

Ask any business executive what they’d like most in the world, and they’ll probably say “more customers.” For online businesses, realizing this dream typically happens through generating more website traffic. There are various marketing strategies that can be implemented to help increase website traffic, and social media should be near the top of the list. […]

Read more

4 of the Biggest Social Media Monitoring Mistakes

by Zach Welch on March 20, 2019

Conversations on social media happen 24/7. With so many conversations taking place online every day, your social media presence matters, which makes social media monitoring crucial for your brand’s success. Are you equipped to manage and engage with these conversations? There are several key social media monitoring mistakes that could be causing you to miss […]

Read more

3 Facebook Ad Mistakes That Could Be Hurting You

by Zach Welch on March 6, 2019

You already understand the importance of utilizing Facebook ads to grow your business. But, that doesn’t mean your ads are performing as well as they could be. Below are three common mistakes I see marketers making that might be jeopardizing your results. Read on! Bidding Against Yourself Facebook ads work as an online auction. You […]

Read more