Social Media Tips

Oct
03

4 Ways to Optimize Facebook Dynamic Ads

by Zach Welch on October 3, 2018
4 Ways to Optimize Facebook Dynamic Ads

Sometimes it’s fun to remember the good ‘ole days of Facebook, when you’d push out an organic post for a brand and it’d garner 100 likes in an hour. While this still definitely happens, it is no longer the norm like it was ten years ago. Today, it’s a pay to play game, and being […]

Read more
Jun
07

Is Newsfeed Optimization Dead?

by Zach Welch on June 7, 2017
Is Newsfeed Optimization Dead

If you’re a social media junkie or marketer, you’ve probably heard the term “newsfeed optimization” (NFO). The term refers to the practice of trying to gain a visibility advantage in Facebook’s newsfeed, which launched nearly 10 years ago. In fact, the team at BrandGlue owes much of our early success as a social media agency […]

Read more
May
03

5 Creative Video Ideas for Social Media

by Zach Welch on May 3, 2017
5 Creative Video Ideas for Social Media

We’ve all heard how important video is for social media. We are expecting that video will account for 69% of all consumer traffic by 2017 and that social will be the front door to capture that traffic (if you want to nerd out over the data check out the Cisco research). But is it really […]

Read more
Apr
12

Social Media Analytics: Looking at the Big Picture

by Zach Welch on April 12, 2017

Social media marketers are constantly having to prove their value to the company with measurable results. The problem is that almost everything can be measured now, from audience size and engagement to content type and the best time of day to post. But just because it can be measured doesn’t necessarily mean it should be […]

Read more