Tips

Nov
06

Are Facebook Watch and IGTV Worth the Marketing Energy?

by Zach Welch on November 6, 2019

Video continues to be one of the most effective forms of digital marketing. It’s engaging, memorable, and tells a story more easily than static content. On social media, video averages 48% more views and 1200% more shares than images and Cisco estimates that by 2022, online videos will make up more than 82% of all […]

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Oct
09

How to Get Maximum Engagement with Facebook Videos

by Zach Welch on October 9, 2019

A picture is worth 1,000 words, but according to Dr. James McQuivey, a video is worth 1.8 million words. It’s no wonder video posts have been exploding across social media over the past few years! And there’s no sign of videos slowing down (pun intended)… However, not all video is created equally. A good marketer […]

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Sep
25

3 Tips to Make Your Social Media Strategy Mobile-First

by Zach Welch on September 25, 2019

Unless you’ve been living under a rock for the past decade, you know that mobile device usage is rapidly increasing. And with that comes the increase of people using their devices to access social media apps. While this is likely no surprise, the below stats show just how sharp the mobile curve is getting.  Did […]

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Jul
31

How to Create a Social Media Report: A 5-Step Guide

by Zach Welch on July 31, 2019

Creating social media reports can seem like a simple, routine task; export the data, enter it into a spreadsheet, throw it in a template and ship it off to the boss or the client. However, data is one of the most valuable parts of social media, and it can’t be a mindless exercise. Your reports […]

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Jul
02

3 Steps to Effectively Measure Your Social Media Marketing Strategy

by Zach Welch on July 2, 2019

If you’re going to invest time in managing a social media presence for your brand or business, it’s crucial to also measure and track your performance. But where do you start? While there’s no one-size-fits-all method, you can certainly find ways to measure all the work you’re putting into your social presence. Establish and Align […]

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