Social Media Advertising

Jun
07

Is Newsfeed Optimization Dead?

by Zach Welch on June 7, 2017

If you’re a social media junkie or marketer, you’ve probably heard the term “newsfeed optimization” (NFO). The term refers to the practice of trying to gain a visibility advantage in Facebook’s newsfeed, which launched nearly 10 years ago. In fact, the team at BrandGlue owes much of our early success as a social media agency […]

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Apr
12

Social Media Analytics: Looking at the Big Picture

by Zach Welch on April 12, 2017

Social media marketers are constantly having to prove their value to the company with measurable results. The problem is that almost everything can be measured now, from audience size and engagement to content type and the best time of day to post. But just because it can be measured doesn’t necessarily mean it should be […]

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Sep
22

BrandGlue’s Designer Wins Shutterstock’s Pixels of Fury

by Zach Welch on September 22, 2014
BrandGlue's designer competes and wins Shutterstock's Pixels of Fury in Indianapolis graphic design competition

  BrandGlue’s designer, Joey Ponce, was recently crowned the champion of Shutterstock’s Pixels of Fury competition in Indianapolis. Joey competed against five other talented designers in a live demonstration. Attendees watched live as the digital art came to life in front of their very eyes. While we’re certain Joey faced some fierce and talented competition, […]

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Sep
04

Google+ Strategies to Drive Business

by Zach Welch on September 4, 2014

Social media can be a great tool to interact with your customers and gain feedback directly from them. You can start conversations and share information in a more relaxed atmosphere that isn’t reeking of advertising or promotional content. However, there does come a point when engaging content and conversations is not enough; you have to […]

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