Tips

Employees are a company’s best asset. Their dedication and loyalty is what makes your business successful, and collectively they have the power to ensure your company’s social media presence continues to flourish. Long gone are the days of discouraging social media activity while at work. Yes, there should be clear social media policies in place, […]

I’ve been in the B2B social media industry for nearly a decade, which means I’ve been up close and personal with LinkedIn and Company Page features pretty much as long as they’ve been around.  During this time, we’ve seen the novelty of growing one’s online professional network skyrocket. LinkedIn has evolved to meet their growing […]

We often hear about the brands and businesses who make a social media blunder or who don’t navigate a public relations issue the right way. But what about the brands that do? What’s their secret? Social media allows news — good and bad — to travel faster than ever, meaning that social media crisis management […]

Social media is constantly changing. It’s not uncommon to feel overwhelmed by the sheer thought of trying to keep up with the never-ending updates, announcements and shifts as they occur. While there’s no arguing that it can be daunting, it doesn’t have to be a burden. Putting the right plan in place can keep you […]

Remember way back in 2016 when Instagram Stories were thought to be a Snapchat rip-off and no one thought they’d last? Well, with more than 500 million people now viewing Instagram Stories every day, it could be argued that Stories are becoming the most important part of Instagram. While many brands have adopted Stories into […]