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Oct
24

4 Ways to Repurpose Webinar Content for Your Social Channels

by Michelle Heathers on October 24, 2018
4 Ways to Repurpose Webinar Content for Your Social Channels

Does your company do webinars? If so, you know full well the time, energy and money that is spent securing panelists, creating assets, promoting the event, and then—finally—presenting the webinar. But what happens afterward? Your hard work doesn’t have to disappear into the shadows of the internet. Here are four ways you can utilize webinar […]

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Aug
01

5 Lessons Marketers Can Learn from Taylor Swift

by Michelle Heathers on August 1, 2018
5 Lessons Marketers Can Learn from Taylor Swift

Most people wouldn’t think to mention Taylor Swift and marketing lessons in the same sentence. After all, what do a pop and country singer icon and marketing have in common? More than you might think. A few years ago, I was listening to a marketing podcast and came across an episode about Taylor Swift. Naturally, […]

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