Careers

Aug
14

4 Tips for Handling a Social Media Crisis

by Michelle Heathers on August 14, 2019

We often hear about the brands and businesses who make a social media blunder or who don’t navigate a public relations issue the right way. But what about the brands that do? What’s their secret? Social media allows news — good and bad — to travel faster than ever, meaning that social media crisis management […]

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Jul
17

3 Tips to Stay Up-To-Date on Social Media Changes

by Michelle Heathers on July 17, 2019
3 Tips to Stay Up-To-Date on Social Media Changes

Social media is constantly changing. It’s not uncommon to feel overwhelmed by the sheer thought of trying to keep up with the never-ending updates, announcements and shifts as they occur. While there’s no arguing that it can be daunting, it doesn’t have to be a burden. Putting the right plan in place can keep you […]

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Jun
19

4 Tactics to Increase Instagram Stories Engagement

by Michelle Heathers on June 19, 2019

Remember way back in 2016 when Instagram Stories were thought to be a Snapchat rip-off and no one thought they’d last? Well, with more than 500 million people now viewing Instagram Stories every day, it could be argued that Stories are becoming the most important part of Instagram. While many brands have adopted Stories into […]

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May
22

3 Common Social Media Marketing Mistakes (and How to Avoid Them)

by Michelle Heathers on May 22, 2019
3 Common Social Media Marketing Mistakes (and How to Avoid Them)

One tricky thing about social media marketing is that there often isn’t one “end-all-be-all” solution to achieve your goals. It’s all about testing, learning and optimizing future content. However, before you can implement any social media strategy, there are a few fundamentals you must absolutely get right before beginning. As the old saying goes, “don’t […]

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