Millennials. That elusive group ranging in age from 18 to 33, soon to become (yes, the years will fly by!) the B2B buyers and decision-makers of the future. How will they make those decisions and interact with B2B brands? While the future is never fully clear, B2B businesses need to prepare now for a future […]
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As a follow up to Monday’s post on important considerations to make before jumping into eCommerce on social media platforms, we thought we’d put together a list of questions for brands to ask themselves to see if 1-Click buying is right for you: 1. Is This Right For Your Audience? Different generations shop differently online. […]
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It seems that there’s a new game in town and all the big social networks want to play. What is it? eCommerce. Facebook has toyed with this concept in the past with mixed results, allowing users to buy gifts for their friends with 1-click buying. They’ve also accepted payments for games. Now, they’re integrating a […]
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Instagram is a great way to give your customers and followers a more personal, laid-back and behind the scenes look at your brand. It can be used for more than sharing selfies, puppies and pictures of your meal taken from “artsy” angles. ONA, a camera bag retailer, has taken advantage of the photo sharing site […]
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There has always been a good deal of buzz around Facebook’s strict rules when it comes to running contests and promotions. In the latest round of edits to their TOS, Facebook announced a ban on “like-gating,” which will go into full effect on November 5th, 2014. This update was buried at the bottom of the […]
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