News

Nov
20

BrandGlue Employee Spotlight: Joey Ponce

by Michelle Heathers on November 20, 2019

As promised, it’s time to highlight the next BrandGlue team member in our employee spotlight blog series. This week, I’m honored to showcase our awesome Creative Director, Joey Ponce. Joey is the mastermind and head honcho behind all of the graphics, video and animations that BrandGlue produces for our clients. He’s an amazing brainstorming partner […]

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Oct
23

BrandGlue Employee Spotlight: Rai Masuda

by Michelle Heathers on October 23, 2019

It’s an exciting time here at BrandGlue as we continue to grow our client network, which means we are also growing our team! I’d like to introduce our newest team member, Rai Masuda, Senior Social Media Strategist. He boasts more than 17 years of marketing experience and has used social media to strategically execute numerous […]

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Sep
12

How to Increase Employee Engagement on Social Media

by Michelle Heathers on September 12, 2019

Employees are a company’s best asset. Their dedication and loyalty is what makes your business successful, and collectively they have the power to ensure your company’s social media presence continues to flourish. Long gone are the days of discouraging social media activity while at work. Yes, there should be clear social media policies in place, […]

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Aug
28

Is LinkedIn the New Facebook?

by Michelle Heathers on August 28, 2019

I’ve been in the B2B social media industry for nearly a decade, which means I’ve been up close and personal with LinkedIn and Company Page features pretty much as long as they’ve been around.  During this time, we’ve seen the novelty of growing one’s online professional network skyrocket. LinkedIn has evolved to meet their growing […]

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Aug
14

4 Tips for Handling a Social Media Crisis

by Michelle Heathers on August 14, 2019

We often hear about the brands and businesses who make a social media blunder or who don’t navigate a public relations issue the right way. But what about the brands that do? What’s their secret? Social media allows news — good and bad — to travel faster than ever, meaning that social media crisis management […]

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