Design

Jun
24

6 Social Campaigns That Will Pull on Your Emotions

by Jackie Halpern on June 24, 2016

What makes an ad have the power to move someone to action? A great ad is able to go past the surface level of selling a “product” and hit the audience where they feel it most — the heart strings. More and more companies are realizing the benefits of having human-centered advertising strategies. We are […]

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May
18

5 Design Must Haves Before Creating Your Social Ad

by Jackie Halpern on May 18, 2016

You’ve probably found yourself in the position at one point or another asking yourself, “Do we really need to spend money on graphic design?” Especially when you are thinking about presenting facts, you can’t help but wonder how much of a difference visuals really make. As a designer, I’m (of course) biased, but here at […]

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