Why You Should Stop Thinking of Social Media as Marketing

by BrandGlue on September 22, 2017

One of my favorite brands is REI. I am a hiking junky and can’t walk into one of those stores without dropping at least two hundred bucks every time. Of course, the main reason that I love REI is because they have quality products that I know will last years (if not decades) and I […]

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6 Social Campaigns That Will Pull on Your Emotions

by BrandGlue on June 24, 2017

What makes an ad have the power to move someone to action? A great ad is able to go past the surface level of selling a “product” and hit the audience where they feel it most — the heart strings. More and more companies are realizing the benefits of having human-centered advertising strategies. We are […]

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5 Design Must Haves Before Creating Your Social Ad

by BrandGlue on May 18, 2017

You’ve probably found yourself in the position at one point or another asking yourself, “Do we really need to spend money on graphic design?” Especially when you are thinking about presenting facts, you can’t help but wonder how much of a difference visuals really make. As a designer, I’m (of course) biased, but here at […]

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5 Creative Video Ideas for Social Media

by BrandGlue on May 3, 2017

We’ve all heard how important video is for social media. We are expecting that video will account for 69% of all consumer traffic by 2017 and that social will be the front door to capture that traffic (if you want to nerd out over the data check out the Cisco research). But is it really […]

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